Did you know that catering to a diverse range of guest personas can greatly enhance your eco-resort's success?
We've helped numerous eco-resorts in Bali refine their marketing strategies, product development, and overall guest experience by identifying guest personas. Here are but a few of them:
Seeking nature and disconnection from technology, they yearn for secluded Bali eco-resorts with limited Wi-Fi access and abundant outdoor activities like hiking, stargazing, and mindfulness practices.
On the lookout for romantic and environmentally conscious honeymoon experiences, they desire private accommodations, eco-friendly amenities, and intimate activities in natural settings.
Thrill-seekers who crave outdoor adventures in untouched Bali environments. They value eco-resorts that offer a range of thrilling experiences while minimizing their impact on the environment.
Families valuing sustainable living and eager to pass on those values to their children. They seek eco-resorts with educational programs, family-friendly activities, and environmentally responsible accommodations.
Prioritizing personal well-being and relaxation, they seek eco-resorts with yoga classes, spa treatments using organic products, meditation spaces, and healthy farm-to-table cuisine.
Passionate about immersing themselves in local Balinese cultures, traditions, and history. They gravitate towards eco-resorts that provide opportunities to engage with local communities, participate in cultural workshops, and learn about indigenous practices.
Sustainable Luxury Seeker
Desiring high-end accommodations and services while remaining committed to sustainability, they appreciate eco-resorts offering luxurious amenities, eco-friendly design, gourmet organic cuisine, and personalized eco-conscious experiences.
Fascinated by wildlife and conservation, they seek eco-resorts located in or near protected areas. Guided wildlife tours, wildlife photography opportunities, and educational programs on biodiversity conservation are what they value.
Passionate about surfing and ocean conservation, they prefer eco-resorts situated near Bali's famous surf spots. Surf lessons, eco-friendly surfboard rentals, and initiatives to protect the coastal environment catch their attention.
Deeply committed to environmental causes, they actively support eco-resorts with strong sustainability initiatives. They prioritize eco-resorts that contribute to conservation projects, support local communities, and hold certifications validating their sustainability practices.
These are but a few of the personas we use!