Updated: Feb 9
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Are you looking for ways to optimise your property’s revenue? Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Yet, a good direct booking strategy is not about eliminating OTAs, but building a distribution strategy that is balanced between direct bookings and OTA bookings.
Source : www.staah.com