Dr. Dino Gustaf Leonandri, SE, MM. M.AP, CHA, CBM, CHIA

In the hotel business, numbers tell a story. Occupancy tells owners whether the property is attractive. Average Daily Rate tells whether the hotel can command a price. Data Analysis: Media by WiX RevPAR tells whether revenue management is working. The GOP and EBITDA tell whether the hotel is truly converting service into profit. But numbers can also lie. Financial statement fraud in hotels rarely begins with a dramatic scandal. It often starts quietly: banquet revenue recognized too early,...

For owners of three- and four-star hotels in Indonesia, choosing between an international franchise and a local brand management contract is often treated as a branding decision.