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  • Own a Piece of Luxury in the Heart of Lombok's Mandalika Beach

    Immerse yourself in the captivating beauty of Lombok with this exquisite boutique villa, perfectly positioned in the heart of the vibrant Mandalika Beach tourist area. This stunning property, built in 2016 on a generous 13.85-acre plot, offers the perfect blend of luxury, comfort, and investment potential. Designed for Discerning Travelers Step into a haven of contemporary style and thoughtful design. The villa boasts four beautifully appointed rooms, each offering a sanctuary of relaxation and rejuvenation. Whether it's a family vacation, a romantic getaway, or a group retreat, this villa caters to diverse needs with elegance and ease. Prime Location, Endless Possibilities Mandalika Beach, a rising star in Lombok's tourism scene, positions this villa for success. With its proximity to pristine beaches, exciting entertainment options, and cultural treasures, the villa attracts discerning travelers seeking an unforgettable experience. Investment Opportunity Knocks This well-established property presents a lucrative investment opportunity. Leverage its prime location and captivating design to generate consistent rental income through popular vacation rental platforms. More than just a property, this is an invitation to embrace the idyllic Lombok lifestyle. Wake up to breathtaking views, explore nearby beaches, and immerse yourself in the island's rich culture. Experience luxurious comfort Relax in the thoughtfully designed rooms, unwind in the private space, and create lasting memories with loved ones. Invest in your future Generate a steady income stream through short-term rentals, tapping into the growing demand for unique and luxurious accommodations in Lombok. Don't miss this opportunity to own a piece of paradise! Contact us today to schedule a viewing and discover the full potential of this exceptional boutique villa. Askar DG KAMIS +6281803614636 email: P.S. Act fast! This unique property won't be on the market for long.

  • Dubai Investor and The Owner of Tropik Resort Lombok Partner for Multifaceted Tourism Development in Central Lombok

    Praya, Central Lombok - A strategic partnership between a Dubai-based investor and a Tropik Resort Lombok owner is poised to transform Central’s Lombok tourism landscape. Samir Ahmed Munshi, representing the investor, and Michael Martin, Owner of Tropik Resort Lombok, are joining forces to develop a multifaceted tourism project that capitalizes on the region's natural beauty and growing popularity. Mr. Samir, drawn to Central’s Lombok pristine Selong Belanak Bay, envisions a luxurious haven for travelers from all over the world. "We plan to construct a star-rated hotel and resort " he stated. "This will provide an idyllic escape for those seeking a blend of cultural immersion and relaxation." Beyond accommodation, the partnership aims to develop a vibrant shopping mall in Praya, acknowledging the increasing tourist influx. Mr. Samir, emphasizes the need for streamlined permitting processes, stating, "We want to bring more people to this beautiful place quickly, and efficient approvals are crucial." The project receives enthusiastic support from Mr. Michael Martin, who sees it as a catalyst for Central’s Lombok economic growth. "The infusion of overseas investment, particularly from Muslim-based countries, is timely," he remarked. "Samir's interest in ITDC projects and discussions highlight the potential, and Selong Belanak Bay holds immense possibilities." Michael further emphasizes the need for infrastructure development in the Bay Area, stating, "This area is gaining significant foreign tourist interest, and accompanying infrastructure is crucial. We hope this partnership paves the way for necessary improvements." Central Lombok Regent Mr. Lalu Pathul Bahri welcomed the investment proposal, highlighting its potential to benefit the local community. "This is a positive development for Central Lombok ," Mr. Lalu Pathul remarked. "We share the same faith, and we're committed to facilitating the process. Consider me your point person for any permit-related concerns." Adding to the project's scope, Mr. Samir has already signed an MOU for land in Selong Belanak Bay. This land is earmarked for a unique Nature Reserve and Wellness Retreat, catering to the growing demand for mindful and immersive travel experiences. This partnership signifies a significant development for Central’s Lombok tourism industry. It leverages foreign investment, local expertise, and a diverse project portfolio to create jobs, enhance infrastructure, and establish Central Lombok as a multifaceted destination catering to various tourist segments.

  • 5 Easy Tips to Promote Your Hotel Online

    More and more people are planning family vacations, romantic weekend getaways, and road trips with their friends. If you’re a hotel owner, you need to promote your business so you can grasp the attention of avid travelers across the country. Industry expert and guest writer Are Morch shares his tips with us. Effectively marketing your business online is crucial. Here are some tips to help you get started on making your hotel business stand out online. 1) Website Design Few people will book a vacation at a hotel if its website is poorly designed. In fact, Sweor writes that it takes only 50 milliseconds for website users to form an opinion on your website. Within that time, a user will decide whether they’ll stay on your website or leave. You want web visitors to instantly take a liking to your website. Therefore, it’s worth it to invest in web design services from an experienced and modern web development and design company that’ll make your business website look unique and exciting to browse through. Web pages that offer visual interest will capture the attention of visitors. 2) Visual Content & Virtual Tours When travelers are planning their next vacation, they seek destinations that contain beautiful features. This is why you also need visual content on your hotel website that instantly pops. Hire a professional photographer to take groundbreakingly handsome pictures of your hotel. Make sure photographs of the lobby, front desk, hotel rooms, and amenities are clearly displayed. Your hotel’s beauty and cleanliness must be expertly captured. Forbes recently pointed out the importance of safety when it comes to traveling post-pandemic, and hotels that can easily accommodate social distancing may have an advantage now more than ever. Therefore, every page on your website should include strategic pictures and videos that accentuate your hotel’s aesthetics and safety features. Your hotel’s website should also feature virtual tours. With light music, a soft voice-over, and clear captions, virtual video tours can be a great way to showcase your hotel’s amenities with more detail than a photo can display. If your hotel sits on a beach or in the middle of a beautiful city, make sure the views the rooms offer are displayed via video. You want website visitors to see these virtual tours and instantly love the look and feel of your hotel and its location. 3) Promote Your Hotel’s Location Your hotel’s location is a primary reason travelers are viewing your business’s website. This is why you need to spotlight it. Cite small businesses, restaurants, museums, and other businesses and activities within five miles or even five minutes of your hotel. You may want to include sections for particular travelers, like: For Families With Teens For Families With Young Children For Couples For Your Romantic Weekend Getaway For Your Honeymoon For History Buffs For Foodies For Elderly Travelers For Travelers With Mobile Disabilities For Adventurists Travelers appreciate having a bunch of important and helpful information at their fingertips, as it makes planning a vacation a bit easier. Your hotel should conveniently offer this information on your website in an attempt to win over vacation planners seeking lodging for their trip. 4) Proper SEO Techniques You also need to direct your digital marketing efforts to your specific location. When travelers search “hotels in Chicago,” you want your Chicago hotel to be among the top Google results, and that goes for your hotel business in any city across the United States. Excellent SEO services will optimize your website so you stand out among your competitors. 5) PPC Ads Pay-per-click (PPC) advertising is an efficient and effective way for hotels to gain business. Therefore, for hotel owners looking to book hotel rooms that have ensured last-minute cancellations or openings, PPC ads may be the way to go. Your hotel’s PPC ads can be placed on business websites for airports and popular restaurants in your area. Website visitors trying to book a last-minute hotel for the night in the case of a canceled flight or a spur-of-the-moment weekend trip can easily spot your hotel’s ad, see how fantastic your business website looks, and book their stay. You want your hotel business to flourish. Now that we are navigating a post-pandemic world, it’s time to step up your game. Consider investing in new web design, visual content, SEO services, and PPC advertising to make your website look fantastic and engaging. This article has been supplied by Are Morch from his blog. About Are Morch Are Morch is a Hotel Marketing Coach driven by his passion and love for Hotels. He provides dedicated high-value Social Media marketing services for the Hotel Industry. Together with his Social Media management team, his mission is to help Hotel brands achieve rapid growth and a dominant presence in the ever-changing digital landscape. Source :

  • Maximize Booking Potential with a Long-Term Inventory Strategy

    In a recent survey, 25% of Expedia Group travelers reported that they are comfortable booking travel more than a year in advance.* Maximize your booking potential with Expedia Group by adding rates and availability at least a year in advance. To better meet the changing expectations of guests today, you’ll want to adapt your distribution strategy on Expedia Group websites to offer as much availability as possible. As you finalize your distribution and inventory plans for the year, now is a great time to incorporate long-term booking strategies. Adding rates and availability on Expedia Group websites a year or more in advance can help you attract guests who are looking to book early. And those early bookings can make a big impact on your business! Janet Chen, General Manager at Beiman WOW Poshtel consulted with her Expedia Group market manager to find new strategies to fill beds in a competitive market. To maximize booking potential, Janet’s market manager recommended a long-term booking strategy: add rates and availability up to 12 months in advance and offer an “early bird” discount to add extra incentive to guests to book. After Janet took these steps, she saw a 150% increase in net room nights and a 392% increase in revenue. Read her story. It’s easy to extend your inventory and rates in STAAH. Don’t miss out on any booking opportunities. Get started today! To find out more on how to get started, contact your local partner services team Source :

  • OTA Commissions - Can You Cut Back ?

    No hotelier underestimates the marketing prowess of OTAs. Yet everyone recognizes the high cost every OTA booking comes with. The popularity of online travel agents (OTAs) has always put accommodation providers in a difficult position. On one hand, their pervasive reach and high advertising budgets bring vital brand awareness for properties. Besides many guests prefer the familiarity of booking through well-known OTA brands. Yet, this reach comes at a high cost. 15% – 20% for every booking. At times such as now when the industry is crippled by a virus, the expense is even harder to bear. So, how can you reduce your dependence on OTAs? Let’s explore in this blog. Firstly, OTAs are not your enemies Don’t play victim. OTAs are where your guests search most, and they are here to stay. They offer something you cannot recreate – reaching the right people, at the right time. So, stop weeping about commissions and leverage this reach and guest booking journey in a manner where you can make the most of OTAs’ reach. Boost direct bookings We all know negotiation of commission rates is not feasible given the power of OTAs. In fact, if you push too hard you may find yourself cut off from their channel. Luckily, an OTA is not the only touchpoint in a guest’s booking journey. There are others, including your website. If you optimiZe it, converting OTA lookers into bookers, you can grow direct bookings and reduce OTA commissions. Let’s look at a few ideas to grow your direct booking pie. Create a stunning, user-friendly website Your website is your shop window. Every opportunity of someone peeking through is one to convert them into a sale. For that the shop window has to be very attractive. High quality videos and images that load fast and tell your story in a compelling manner are your opportunity for invite users to experience what a stay with you would look like. Understand your audiences. Curate your content to suit their needs and answer their questions. Leverage the smarts of a smart booking engine that is responsive to the users’ needs, easy to use, easier to manage at the back-end and designed to leverage insights to drive up direct revenue. Make compelling direct offers Don’t let rate parity prevent you from making offers that will lead to a booking. Get creative with how you can add value to the guest, without breaking the terms of rate parity. Provide access to complimentary amenities. Offer discounts for friends and family or return bookings or throw in upgrades. Make sure your booking engine introduces these offers at the right time of a user journey on the website, prompting a booking. Allow guests to compare rates to OTAs while on your website (a stellar feature of the STAAH booking engine) so they stay and book via your website. Build a loyalty program Guests who have experienced your service, and enjoyed it, are likely to be your biggest advocates by referring friends and family, providing great online reviews or returning for another stay. Encourage guests to subscribe to your loyalty program through incentives and ensure you always have a ready database of people to go to with direct offers and last-minute deals. Become a proactive digital marketer With the goal to sell more rooms directly, you need to adopt a more omnichannel approach. Leverage the channels OTAs are masters at to establish your own brand and identity. With a few snippets of code, a lot can be done. If it all seems a bit daunting, consider engaging a digital marketing agency. Search is powerful medium. Is your website optimised for organic traffic (SEO)? What is your paid marketing strategy on Google? Have you connected Google Ads via your STAAH platform yet? It is a free and effective way to harness the power of Google search. Equally important digital channels are email and social media. Crossing over between OTAs and social, online reviews are imperative to drive up your brand preference and get booked. Maintain your profiles on OTAs A well-written profile, highlighting your experience and amenities on OTAs is very important. Remember, this is where most of your guests will begin their search. In order to interest them enough to reach your website, become great at telling your story on OTAs. Summing up It’s unrealistic to target an overnight reduction in commissions – unless you go completely cold turkey on OTAs, which we don’t advise. Implement the above, however, and you should see a steady adjustment of your direct booking to OTA ratio. Source : STAAH.COM

  • Indulge in Paradise: Unveil Your Sthala, a Tribute Portfolio Hotel, Ubud Bali Honeymoon Escape

    Take on a ride to a romantic yet enchanting journey of love at Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International. Discover every bits and pieces of our hotel’s romantic features to create the perfect getaway for you and your loved one. Dreaming of a honeymoon that blends luxurious comfort with immersive cultural experiences? Look no further than the enchanting Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriot International, nestled amidst the verdant landscapes and rich heritage of Ubud. We've crafted a bespoke Honeymoon Package designed to ignite romance, rejuvenation, and unforgettable memories. Unwind in Spacious Luxury Luxuriate in a spacious Deluxe Room, offering captivating balcony views and plush amenities. Daily buffet breakfasts fuel your adventures with a delectable array of local and international flavors. Celebrate Your Love Savor a romantic 3-course dinner (wine not included) at the picturesque Wos Riverside Deck, bathed in the soft glow of candlelight and serenaded by the gentle river flow. Rejuvenate together with a 60-minute Balinese massage, experiencing the healing touch of ancient techniques. Sweeten your arrival with a delightful honeymoon cake, refreshing juices, and charming bed decorations. Immerse in Ubud's Charm Explore the vibrant heart of Ubud with the complimentary daily shuttle service. Unwind with diverse in-house activities: Find inner peace with yoga by the river. Energize with aqua aerobics. Explore scenic routes on cycling adventures. Witness a sacred Mebanten offering procession. Delve into Ubud's cultural tapestry through excursions. Learn the graceful movements of Balinese dance. Create beautiful Canang Sari offerings. Unravel the mysteries of the Balinese language. Embrace Unforgettable Moments Capture your love story with a complimentary photo session amidst the hotel's stunning grounds. Create lasting memories with personalized touches and exceptional service. Book your dream honeymoon at Sthala Ubud Bali and embark on a journey of love, luxury, and cultural discovery. Contact IDHotelier today at : +6281803614636 for more information and special honeymoon rates!

  • SiteMinder’s Hotel Booking Trends Report Highlights the Rise of International Arrivals and Longer Stays at Indonesian Accommodations

    MEDIA RELEASE Jakarta, Indonesia – SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has launched its annual SiteMinder’s Hotel Booking Trends report. The anticipated report is based on new analysis of more than 115 million 2023 accommodation reservations worldwide. Accommodations in Indonesia stood out for the growth in international arrivals, how long travellers stayed at their properties and their average booking lead time, compared to others globally. Findings from SiteMinder’s Hotel Booking Trends, a report based on the world’s largest and most comprehensive set of hotel booking data globally, include: The amount of international visitors rose as a percentage of all hotel arrivals in Indonesia. Some 86% of hotel arrivals came from international travellers in 2023, up from 77% in 2022 and 33% in 2021. The average booking lead time in Indonesia grew by 55% due to accelerated international bookings and enthusiastic travel planning from travellers that came from Australia, the UK, and the US, among other countries. The average booking lead time surged to 29 days, up from 11 days in 2021. As a world-class leisure travel destination that was one of the last in Asia to welcome back foreign guests, travellers unsurprisingly stayed at Indonesian properties for longer than the global average in 2023. Approximately 1-in-4 check-ins were for three nights or more. The day before New Year’s Eve, 30 December, is reported to be the busiest day within the Indonesian accommodation industry alongside Thailand and Mexico, with December also the sector’s busiest month. Bradley Haines, SiteMinder’s market vice president of Asia Pacific, believes that the rise of international travellers visiting Indonesia further solidifies the increase in traveller confidence witnessed globally. “Travel, especially international travel to Indonesia, accelerated quickly in 2023. Travellers have regained their confidence and are again booking longer than average stays, well ahead of time, in order to secure the best possible accommodation deal. As international travel has returned, it has been the hoteliers ready to connect with an evolving range of guests that have been best rewarded.” In Indonesia, the Top 12 hotel booking sources in 2023, based on the total gross revenue generated by those using SiteMinder’s platform, were: Agoda Expedia Group Hotel Websites (direct bookings) Traveloka Hotelbeds Luxury Escapes DidaTravel MG Bedbank Global distribution systems Bradley continues, “While our data highlights that traditional travel trends have returned to Indonesia in many ways, it’s important to acknowledge that guest behaviours have certainly changed. For local properties this can be displayed perhaps most clearly by the way travellers booked their 2023 stays. Hotel website bookings rose to their highest ever position as a revenue-generating channel for local hotels last year, showing that travellers have never felt more comfortable securing their stay via a local website. The rise of Luxury Escapes also displays the desire among many travellers to secure package deals in today’s economic climate. As the mix and preferences of their guests diversifies, hoteliers must remain dynamic in the way they do business and become increasingly strategic about how they market and sell their rooms online.” SiteMinder’s Hotel Booking Trends report is available here. Local hoteliers are also invited to a webinar on February 27, where the report's findings will be discussed in-depth. Hoteliers can register here. About SiteMinder SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit

  • Building a Strategy for Your Hotel Distribution

    Efficient distribution is fundamental for the long-term health of your hotel. Let’s look into an efficient hotel distribution strategy, that enables the building of an optimal channel mix and tips to ensure you’re making the most of your channel manager. Today, hoteliers enjoy unprecedented visibility and pathways to reach guests where they shop. Potential guests are now able to do much more research on places to stay and can quickly compare prices across multiple hotels. However, increased exposure is just the start of the process. A bigger job is to convert the lookers into bookers. Whether bookings come from OTAs, metasearch, your website, mobile apps, or over the phone, you can maximize profitability for your hotel by implementing a differentiated distribution strategy. Let’s look at a few areas your strategy must cover to be successful. 1) Channel Management and visibility Maximizing reach without breaking the bank is a constant dilemma for hoteliers. In today’s hyper competitive environment, leveraging the reach and marketing spend of OTAs (right channel mix) to increase your demand is a critical component of the modern hotel distribution strategy. A channel manager not only helps you stay on top on managing your channels; acting as a data warehouse, it is also a crucial tool to help you make informed decisions about this channel mix 2) Understand your cost of acquisition Don’t go on the face value; dig deeper into channel insights to understand the true cost of every channel. 3) Define your target audience It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them. 4) Focus on direct bookings Since a booking engine on your property’s website is typically commission-free, your direct bookings result in higher profits and increased revenue for your hotel. While you may need to partner with OTAs via the channel manager, in order to attract certain types of customers, you will begin to earn more direct bookings as customers discover your brand on their own. 5) Your website Your website is the most cost-effective way to market your property and drive commission-free bookings via a booking engine attached to it. Ensuring the website and booking engine are optimized to deliver should be a priority for every hotelier. 6) Smart rate planning Leverage the insights within your channel manager, booking engine, and PMS to keep a flexible daily rate to maximize yield and increase your bottom line. You can even incentivize getting forward bookings now with flexible cancellation policies. Another rate variance you can apply is seasonal rates. With these tips to building a profitable distribution strategy, your property will increase both bookings and revenue. The success of your property is in your hands. Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run. This is unique to every hotel and depends on several factors such as location, brand presence etc. With market data under your belt, you will make more informed decisions. Forecasting and pricing is more scientific and more successful when based on accurate data. Identifying factors that influence channel traffic and revenue are easier. Source :

  • Why Hotels Lag in Digital Transformation and What They Can Do About It

    The hospitality industry thrives on providing seamless experiences and catering to modern needs. Yet, many hotels struggle to keep pace with today's tech-savvy travelers, hindering their growth and falling behind competitors. This sluggishness often stems from an overdependence on outdated technology and a reluctance to embrace innovative solutions. In this article, I would like to delve into the reasons behind this digital laggardness and highlight how hoteliers can overcome these barriers to propel their businesses forward. The Grip of Legacy Systems Many hotels rely on antiquated systems, software, and infrastructure, built on outdated paradigms and even older programming languages. These systems are inherently sluggish, inflexible, and incapable of integrating with modern tools and trends. Imagine, for instance, managing online bookings on a system designed with confusing processes for bookers ( I even ask hotel staff who are in charge of the reservations dept. to test their booking engine and see how they find out as a client). And I would suggest you to see and test your existing booking engine and count on how many steps for the client to make a booking, sometimes the system has too many unnecessary steps, that is one of the reasons why your direct bookings are not improving. It is just inconvenient for bookers – it's a recipe for inefficiency and lost revenue. An excellent booking engine might have 3 or 4 steps to finish a room booking and it is built with the newest language program so it is much faster than the old booking engine it might be integrated with search engine tools as well as use AI marketing and I am sure this kind of system will produce more room nights. Closed Minds, Closed Doors Adding to the problem is resistance to change. Some hoteliers view new technologies with suspicion, fearing disruption or the cost of implementation. This closed-mindedness fuels stagnation, leaving them vulnerable to agile competitors who embrace innovation. The Price of Inaction The consequences of slow digital transformation are far-reaching: Inefficient operations: Manual processes and outdated systems bog down staff, hindering productivity and service quality. Poor guest experience: Frustrating booking procedures, limited online interaction, and lack of personalization leave guests dissatisfied. Missed opportunities: Inability to leverage data-driven insights, mobile marketing, and other digital tools means losing out on valuable revenue streams. Stepping into the Future The good news is, change is possible. Here's how hoteliers can navigate the digital revolution: Embrace an open mind: View new technologies not as threats but as opportunities to improve operations, guest experience, and profitability. Start small and experiment: Utilize trial periods and pilot programs to test new solutions before committing to large-scale investments. Focus on value, not just cost: Don't shy away from innovative solutions because of initial expenditure. Consider the long-term ROI and potential for increased revenue and efficiency. Invest in your team: Provide training and resources to help staff adapt to new technologies and understand their benefits. The time for complacency is over. By shedding the shackles of legacy systems and embracing a forward-thinking approach, hoteliers can unlock a world of enhanced guest experiences, streamlined operations, and thriving businesses. The future of hospitality belongs to those who dare to innovate. Are you ready to step into the light?

  • Hotel Pricing Strategy: 9 Key Factors to Drive More Bookings

    Setting the right price for your hotel rooms is crucial for driving revenue and maximizing profitability. However, there are many factors that can influence your hotel’s pricing strategies. Before we dive in the strategies it is important to understand what Hotel Room Pricing is and how Hotel Revenue Management plays a part in deciding your hotel room price. What is Hotel room pricing? Hotel room pricing refers to the process of determining the rates for hotel rooms based on a number of factor, the price of a hotel room is the amount that guests must pay to stay in a hotel room for a certain period of time. Hotel room pricing is a critical element of revenue management for hotels. Hotel managers and revenue managers use data analysis and revenue management tools to determine the optimal price for each room based on various factors such as occupancy rates, booking trends, and competitor rates. The goal of hotel room pricing is to maximize revenue by charging the highest possible rate that guests are willing to pay for a room, while still maintaining high occupancy levels. If you are new to Revenue management and would like to know more, read our in-depth ebook to help you understand better. Now let’s look at the key factors while deciding the hotel room price: 1) Competitors Understand your completion’s pricing strategy, tracking them using RateSTalk and setting up rates that keep you competitive. It is important to understand the rates of each of your competitor’s comparative rooms to be effective. If your hotel is competing with other hotels in the same location, you may need to adjust your prices to stay competitive. 2) Guest Segmentation Guest segmentation strategy is similar to what airlines apply, charging different people different prices for the same room. Guests can be segmented by volume (booking more rooms at once), attributes (those wanting a sea view room vs a garden view), service offering, time of purchase, time used, or more. Similar to segment type, you can base the pricing on guest type, adjusting the price downwards for those who get more value. For instance, corporate clients may spend more on services within the hotel and get more volume of bookings throughout the year. 3) Forecasting Forecasting is the lifeblood of revenue management. It’s a way to look into the future with the objective of enhancing the future. Forecasting in revenue management relies on setting prices based on what you expect the demand to be. This expectation relies on understanding your hotel’s occupancy data, revenue, room rate and average spend per room for the last couple of months and in the same period the previous year, as well as looks at demand and events. It is one of the most important strategies for hotels. 4) Flexible Cancellation Policy Guests are looking for flexibility, now more than ever. It helps them to book stress-free and gives them the confidence to keep uncertainty in mind. People are even ready to pay a better price in order to have the flexibility to cancel. Also known as a non-refundable rate. It is handy to have this as a strategy. 5) Length of stay Encourage your guests to stay longer and provide more opportunities for revenue by offering a cheaper rate for multiple nights and a higher rate for single-night stays. Although this method acquires less revenue per individual room night, it provides more revenue overall, and it also increases opportunities for guest spending. STAAH Smart Pricing is an awesome feature in the STAAH Max Booking engine, it helps you target guests and price the room on the basis of different segments one of them being Multi-nights. Read the in-depth blog on Smart Pricing and find out how it can help you drive more direct bookings. 6) Occupancy Perhaps one of the most common pricing strategies, the occupancy approach works based on supply and demand; essentially when demand exceeds supply, you increase your room rates. On the contrary in low season, in order to ensure revenue, you can charge lower prices in order to increase occupancy. 7) Rate parity Inspire trust in your clients by having the same rate across all channels. The WatchMyRate feature in STAAH’s booking engine enables you to display the rate for the same room across OTAs – a handy feature to prevent users from leaving your site and growing direct bookings. 8) Incentive based on Loyalty Reward guests for the value they bring and loyalty through better pricing, including discounts, promotions and package deals. Typically, promo and discount codes are used to implement this strategy. This helps in repeat customers and is also a good way for guests to book with your direct. 9) Upselling, cross-selling and packages Encourage guests to spend more by giving them the option to upgrade to a better room, suite or a sea view or add in services at the time of booking which helps generate more revenue per booking. You’ve captured the client; upselling helps grow the revenue from them. Similar to upselling, cross-selling encourages guests to book additional services, such as spa services, tours, and airport transfers to grow revenue. Bundled packages or value-added pricing where some complimentary services are added without reducing the rack rate is also a commonly applied strategy to grow revenue. Overall, hotel room pricing is a complex process that requires careful analysis and strategic planning. By using these key factors you can plan your pricing. We would love to hear from you, if you have any tips on how you plan your hotel room pricing, feel free to write to us at Source :

  • Are Your Bookings Not On The Growth Trajectory You Wanted?

    The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. If you want to get booked, online is the place to be. What does online or digital marketing entail though? That’s the part that many hoteliers struggle with. Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing. Let’s take a look. Understand your playing field and define your identity Travelers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. Understand each of these platforms and make sure you have a presence on the platforms that are most relevant. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Look into your channel manager and PMS to analyze the markets and platforms that are most relevant for you and gain a deeper understanding to maximize your returns from these. This aligns closely with defining your identity. On any of these online platforms, you have a few seconds to grab the attention of users. A clearly defined identity will help travellers quickly understand your USP and book if it aligns with their interests. Your services, location and amenities all form your USP. Indirect booking paths There may be a hefty bill at the end of bookings from OTAs, but these have a critical role to play in your digital marketing. They are both billboards for your property in a highly competitive landscape. Using the right tools, i.e. channel manager to stay connected with these platforms is critical to digital success. For properties that cater to the business segment. GDS is an important indirect path to advertise your product and services. Direct booking paths The lucrative direct bookings are yours if you invest into the elements that make users book direct: 1) Optimised Website An optimised website, particularly mobile optimised website that is designed to quickly highlight your USP, display prices and offers, and have a booking engine that makes it easy to book. If you are looking for a website solution STAAH InstantSite can help you drive more direct bookings. Read an in-depth blog on how to boost conversions from your website 2) SEO Search engine optimisation where your website ranks for most relevant keywords on organic search engines like Google. Depending on the keywords being used, typically organic users are high-intent users who are ready to book or in a deeper planning phase. Are you new to SEO? Download our FREE Ebook to learn Hotel SEO for beginners 3) Pay per click advertising (PPC) PPC or paid search marketing is a supplement to your organic search (SEO) efforts., helping you get in front of your target audience via search engines quicker. Metasearch platforms such as Google Hotel Ads, Trivago and Kayak must also be covered in your PPC strategy. Your STAAH booking engine enables an easy update to Google Hotels via Get Google – make sure it is enabled! 4) Social media marketing Both organic posts and paid ads, boost your direct booking efforts through an awareness layer. Choose the channel/s that work for you and focus on growing your reach. Don’t spread yourself to think by being present on every social channel 5) Email Marketing Email marketing is often underestimated in hotel marketing efforts. It is a great way to nurture past guests. No channel allows segmentation and personalization like emails. This is because you understand their preferences as they are a part of your database 6) Online Reputation More than 90% travelers look at online reviews before making a booking. This alone is reason enough to ensure gathering online reviews and responding to them is a part of your digital marketing strategy Data analysis No digital marketing strategy can succeed if it does not have success metrics and these metrics are monitored and analyzed for continuous optimization. Harness the power of data from your channel manager, PMS, website analytics and other platforms to understand your audience, booking patterns and channel performance. Continuous optimization of your digital marketing strategy based on this data analysis is the key to ensuring its success. What methods do you use to drive conversions? Feel free to write to us at Source :

  • 9 Insider Tips on Improving Customer Service & Relations in Your Business

    ID HOTELIER - For every business to grow and be successful, it needs to have good customer service. Without it, the business might suffer from high customer churn and negative reviews. With good customer service, your business’s public image will increase through word of mouth. This gives you a competitive edge and in turn, increases your business profits. So, read on to find out several insider tips to help you improve your customer service and relations in your business. 1. Use CRM software tools You can use customer relationship management (CRM) software to track and manage data and communications. In turn, it allows you to give your customers engaged services. When you use CRM software, for managing administrative tasks, your team can place more focus on connecting with customers in a veritable way. Additionally, CRM software tools can serve as public relations for SaaS companies through the provision of cloud-based access to important data. 2. Perform customer surveys to know satisfaction levels Customers are always happy when businesses listen to their complaints and comments. So, create customer surveys to get feedback on your business products and services. You can send email requests for review or post a survey on your website. These methods will help you know more about what your customers value. 3. Know your customer’s journey For you to have good customer relationships, you must first assess the customer’s thought processes and actions via their buying process. When you own a customer journey map that gives you details about each stage of the sales funnel and also addresses the thought processes of a customer at every step, then you can empathize with their experience and also expect their needs. 4. Reward loyalty An effective method of improving customer relations is to offer loyalty programs. When you give customers the incentive to buy from your business, they will be more motivated to remain loyal to your brand. You can make them feel valued by giving them discounts after large orders or during their birth month. 5. Let your customers know you As the world is increasing digitally, customers would appreciate it more when they can directly talk to the company representative. Let your customers have the direct number of a front-facing staff member, and also ensure every communication is signed with a real employee’s name. Introducing yourself on a personal basis helps form genuine connections. 6. Use affirmative language for communication In the process of talking with customers, you should use phrases or words that are in tune with their point of view or experience. When you use affirming language, it makes customers comfortable and also lets them have trust in your company. When you treat them like a priority and also validate their experience, it tells customers that you show commitment to ensure that they are satisfied and value them as long-term customers. 7. Always respond in the right way An essential step in starting and maintaining customer relationships is to be communicative and also responsive. When a customer trusts that you will reply to their needs in the right manner, they will always have the incentive to continue using our services and also remain in a long-term relationship. So, ensure that you respond to messages from your customers as fast as possible. This will let you engage them before they move to another competitor or are distracted. Create policies that guarantee a response within specific time frames and always strive to beat that set time. 8. Have frequent follow-ups Customer engagement can fluctuate with time, there is nothing wrong with that. This is why you must follow up. It is an excellent strategy to balance long-term customer relationships. When a customer hasn’t purchased a certain time frame, you can reach out to inquire about a service they might need soon. This will ensure that your customers don’t switch to a competitor since you will be prompting them about the positive connections that already have with your company. 9. Ensure every communication is personalized You can do this by calling them by their name. It is an effective and simple method of developing customer relationships. You could use mailing list software to automatically fill in their names or customize it by sending personal letters to clients. Customers usually love receiving personalized attention. They feel more connected to a brand that speaks with them on a personal level. Wrap up Irrespective of if you take up the responsibility of customer service or you have a team that does it, your business must perform up to a standard that can be appreciated by customers. Having an excellent customer business can make your business succeed or fail, especially in the present competitive global economy. When customers are just a click away from doing business with a person in the world, good customer service can make every difference for your business. Over to you The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions. ABOUT WRITER ARE MORCH - Founder and Digital Transformation Coach Are, is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world without competing with online travel agencies! In his free time, Are and his wife transformed abused and abandoned horses providing them a better opportunity to do what they were meant to do. “To me hospitality and digital transformation are art. It is like a painter that uses a combination of colors to create a picture. And we will all have a unique perspective on how we view the finished product. The key is to bring out the commonalities that tell us that this is an experience we want to share with others.”