Opinion

The global hotel industry is undergoing a profound transformation — driven not just by changes in travel demand, but by capital shifts, digital distribution power, brand proliferation, and the entry of new investor classes into hospitality platforms.

The global hospitality industry is one of the most complex and capital-intensive sectors in the world economy. Hotels operate continuously, serving guests whose expectations evolve faster than almost any other consumer segment.

For decades, hotel budgets were created through largely manual processes—spreadsheets derived from historical averages, adjusted by intuition, experience, and negotiation.