Connecting Your Website to the Best Marketing Tools

Askar DG KAMIS
18 hours ago
3 min read

To grow your hotel’s business, it is important to understand who your visitors are and what they are looking for.

Marketing Integrations allow you to connect your website with famous tools like Google Analytics, Google Ads, and Meta (Facebook) Pixel.

By using these tools, you can see how people use your website and make smart decisions based on real data.

How These Tools Help You:

Understand Your Guests: You can track what pages your visitors look at most - such as your "Gallery" or your "Special Offers" page.
Smart Advertising: If you run ads on Google or Facebook, these integrations help you see which ads actually lead to a room booking. This helps you spend your budget more wisely.
Easy to Set Up: These tools are built to work easily with your site. Most of the settings are already finished for you, including important privacy rules (like GDPR) to keep guest data safe.
Show Your Services Everywhere: You can automatically list your services / product on other big platforms to reach more people.

A Note on Third-Party Services

When you use these tools, you are connecting your website to other companies (like Google or Meta).

Check the Rules: We recommend quickly looking at their privacy policies to understand how they handle information.
Your Responsibility: It is important to choose the tools that best fit your needs.

To make the most of your website, you can connect it to specialized tools. These tools help you understand your guests and see if your advertising is working.

Google Analytics (via Google Tag)

This is the most popular way to see how your website is performing. It creates reports about where your visitors come from and what they do on your site.

Why it helps: You can see if guests are looking at your "Room Rates" page or your "Restaurant Menu."

Meta Pixel & CAPI (Facebook & Instagram)

These tools track your Facebook and Instagram ads. The "CAPI" technology ensures that the data is accurate by connecting your website directly to Meta’s servers.

Why it helps: You can see exactly how many room bookings you received from a specific Facebook ad.

Google Tag Manager

This is a single place to organize all your different website codes (tags). It keeps everything tidy so your website stays fast.

Important Tip: Do not use both Google Tag and Google Tag Manager at the same time, as they might cause technical errors.

Google Ads Conversion

This tool measures when a visitor completes an important action, such as booking a room, reserving a table, or sending a contact form.

Why it helps: It helps you understand which Google search ads are actually making money for your hotel.

TikTok Pixel

If you use TikTok to show off your hotel or villa, this tool helps you understand your audience. It tracks if people visit your site after watching your videos.

Why it helps: It helps you show your ads to the right people and reduces the cost of your advertising.

Facebook Catalog & Google Merchant Center

These tools automatically sync your services or products to Facebook and Google.

Why it helps: If you change a price or a room description on your website, it will automatically update on Facebook and Google so your information is always correct.

Yandex Metrica

This is another way to analyze guest behavior. It gives you real-time data on how people use your site on their phones or computers.

Why it helps: It helps you see which marketing channels are bringing the most visitors to your property right now.

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