The Existence of CRS in a Hotel Group: From Room Distribution to Purpose-Driven Distribution
- Ir. Ojahan M. Oppusunggu, ST(Civ), MT(Civ), CPA, AER, IP, PMP
- 2 minutes ago
- 7 min read
The Question Most Hotel Groups Rarely Ask
Every hotel group sells the same fundamental product: room nights.
Yet a room night sold through a direct booking is economically different from one sold through an OTA. A room sold through a corporate agreement behaves differently from one sold through wholesale. A premium hotel should not necessarily compete for the same demand as a value-oriented sister property.
