many hotels struggle to keep pace with today's tech-savvy travelers, hindering their growth and falling behind competitors.

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing

Every business to grow and be successful, it needs to have good customer service. Without it, the business might suffer from custom churn

Creating an optimized guest experience in hotels revolves around ensuring that each guest feels genuinely welcomed, satisfied, enriched

A few small but powerful tweaks to your overall pricing strategy can make a dent to your revenue

staring at our calendars with too many empty squares and wondering how to fill more rooms and meet the weekly occupancy target.

Social media marketing is something every hotel has to get serious about because it can bring a huge difference to your hotel bookings

Hotels need to be present where guests are searching:  Google. And that's where Google Booking Links come in

Two critical aspects to be addressed are the length of the room reservation process and the absence of a Google booking link.

Booking.com, Agoda and regional OTAs maintain stronghold. Big jump in direct bookings via STAAH SwiftBook, GDS makes a comeback.

Content marketing has become an essential tool for businesses to reach their target audience and establish their brand identity.

Every so often your property may get itself into a situation where you have too many promotions on the go

For business travelers, accommodation shouldn’t just be a place to sleep, but a place to live, work and feel at home.

4-in-1 Two-Day High-Energy Conference to unleash your brand essence in Indonesia Hospitality and trave Industry covering four themed summits

Leading companies are building out hubs of related, interconnected sets of services that keep customers not just coming back

With Indonesia’s hotel construction pipeline falling from 57,720 rooms in 1Q2020 to 33,804 in 1Q2023, a CAGR of -16.3%

Google Ads can be one of the most powerful and effective tools for hoteliers to use while trying to target demographics and reach new client

revenue management is critically important as it draws upon analytical and innovative expertise to plan for and react with speed

What your users really want is for you to help and entertain them. Use that angle to grab their attention and become your loyal follower.

Guest experience begins with your website, even before the guest walks in through the door. Website should be creating potential customers