Executive Presence
- Jon Doolen

- 15 hours ago
- 4 min read
Executive presence is one of those phrases people throw around like everyone is supposed to magically know what it means.

But here’s the truth, executive presence is not “acting important.”
It’s the ability to create confidence in others when you speak, decide, and lead.
It’s the feeling people get that you’re steady, clear, and capable, even when things are messy.
And the good news is this: it’s not a personality trait you’re born with.
It’s a set of skills you can build.
At its core, executive presence is trust, showing up in real time.
People experience it as a mix of three things.
First, clarity.
You can explain what matters, what doesn’t, and what happens next without turning every conversation into a maze.
Second, composure.
You stay grounded under pressure.
Not emotionless, just not reactive.
You don’t let a tense room steal your leadership.
Third, credibility.
Your words match your actions.
You’re consistent.
You follow through.
People don’t have to guess what you mean or whether you’ll do what you said.
Some people think executive presence is about being the loudest voice in the room.
It isn’t. Sometimes it’s the calmest one.
Let’s clear up a few myths, because these are where people get stuck.
Executive presence is not arrogance.
It’s not acting smarter than everyone.
It’s not a certain “executive look” or having a deep voice.
It’s not talking in fancy language to sound important.
It’s not being perfect, it’s being dependable.
If you’ve ever watched a leader who makes everyone feel calmer just by walking into the room, that’s executive presence.
It’s a stabilizing effect.
You don’t build executive presence by trying to look powerful.
You build it by becoming clearer, steadier, and more consistent.
Before meetings, decisions, or hard conversations, train yourself to answer three questions:
What’s the goal?
What’s the risk?
What’s the next step?
When you speak, lead with the headline first.
Don’t warm up for five minutes and hope people find your point.
Start with it.
Then support it.
A huge part of presence is pacing.
When you talk too fast, interrupt, or over-explain, people feel uncertainty, even if your ideas are great.
Pausing is not weakness.
Pausing is control.
Try this, end a sentence, pause for one beat, then continue.
It feels long to you.
It feels confident to everyone else.
Presence sounds like calm confidence.
That means you can be firm without being harsh.
Instead of,
“This is wrong,”
try,
“Here’s the gap, and here’s what good looks like.”
Instead of,
“We can’t do that,”
try,
“That option creates risk in these two areas; here’s the better path.”
You’re still leading, you’re just doing it without lighting the room on fire.
Executive presence shows up most when pressure shows up.
If you want to strengthen your presence quickly, focus on what you do when you’re triggered.
When you feel your stress rise:
Ask one clarifying question before responding
Restate the goal out loud
Give yourself permission to say, “Let me think for a moment”
A leader who can pause and think is a leader people trust.
If you want instant credibility, do what you say you’ll do.
Every time.
Executive presence is reinforced by consistency.
If you’re not sure you can deliver, don’t overpromise.
Say, “I can have that by Thursday end of day,” and then hit Thursday end of day like it’s your signature.
First, don’t panic.
Most people who worry about executive presence are already more self-aware than the folks who truly need help.
The struggle is often coming from one of three places: confidence gaps, unclear communication habits, or environment.
Here’s what to do.
Get specific about what’s not landing…
“Executive presence” is vague.
Vague problems don’t get solved.
Ask yourself:
Is it my communication, my confidence, or my composure?
Is it how I show up in meetings, how I speak to senior leaders, or how I handle pushback?
Pick one scenario where you feel it the most.
Work on that first.
Borrow feedback from people you trust…
Find two people who will tell you the truth kindly.
Ask:
“When I’m at my best, what do you notice?”
“When I’m not at my best, what changes?”
“What should I do more of, and less of?”
You’re not asking for a rating.
You’re asking for patterns.
Practice your “executive moments” on purpose…
Presence isn’t built in theory.
It’s built in reps.
Choose one behavior to train for two weeks:
Speak last once per meeting, summarize and decide
Replace over-explaining with a 30-second headline + three bullets (in your head, not on the slide)
Ask one strong question before offering your opinion
Pause before responding to pushback
Small changes, repeated, become a new identity.
Don’t ignore the environment
Sometimes the issue isn’t you, it’s the room.
If you’re in a culture that rewards chaos, constant urgency, or politics, it can beat down even strong leaders.
Executive presence can’t fully shine in an environment that punishes calm, clarity, and truth.
If you’re doing the work and still being dismissed, talked over, or undermined, it may be time to address the culture, not just your delivery.
The goal of executive presence isn’t to look like an executive.
It’s to lead in a way that makes people feel safe, focused, and confident in the direction.
If you’re struggling, don’t try to “be more executive.”
Try to be clearer.
More steady.
More consistent.
That’s where presence comes from.
And if you want a simple rule to remember, here it is: people trust the leader who brings calm and clarity into the room.









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