The Illusion of Control: Why Hotel Revenue Management and Technology Keep Failing
- Ir. Ojahan M. Oppusunggu, ST(Civ), MT(Civ), CPA, AER, IP, PMP

- Mar 26
- 4 min read
There is a dangerous belief spreading across the hotel industry.

A belief that with the right system, the right dashboard, and the right daily decisions—hotels are “in control” of their revenue.




